ZenCalendar

"Learning as a student can be difficult"

Studying, particularly in Indonesia, can be very challenging due to the extensive content that students need to comprehend. Consider a student in their 12th or gap year who aspires to continue their education in a university; they must master at least five learning materials from various subjects.

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"How might we help Zenius users utilize the learning tools and cultivate optimal study habits??"

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🎯  Zenius set ambitious target after the launch: Increase learning conversion around 50%-60%

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The research team has gathered insights from users through comprehensive research.

The research team provided insights into the pain points and challenges faced by Zenius users:

📚  Unintegrated learning features

🤷  User don't have proper knowledge to manage their learning journey

⏰  Time management

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Analysis and Concept Stage

Conducting competitor research, user identification, user flows, and wireframing.

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🔎  Observations from the competitors

I conducted a thorough examination of apps from competitors with similar functions, comparing each one to gather insights.

• The learning goals are not aligned with the user's problems.
• The UI doesn't look good
• The mobile experience is really poor

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🎉  Opportunities

• Build a calendar features that eye-catching
• Offer better usability
• Design solutions aligned with the user's learning journey.

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🔎  Comprehending student study habits.

We collaborated with the research team and obtained insights into studying habits, specifically focusing on the study habits of 12th-grade students.

Majority (53.48%) are studying up to 2 hours a day

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We support Zenius users by enhancing the efficiency and clarity of the learning schedule feature.

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With the needs and goals in mind, I began by mapping out all requirements through discussions with stakeholders and other teams, including the content team and researchers.

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After mapping out all the requirements, I proceeded to create a flow for users navigating through ZenCalendar.

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Sketch and Initial Prototype

I translated the idea into sketches using pen and paper to visualize and assess how the flow would appear.

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I also crafted a low-fi wireframe to present my idea to relevant stakeholders, aiming to validate it and gather valuable feedback and insights.

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Validate the Idea with Stakeholders, PD Lead & PM's—

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Next, I sought feedback on my initial designs, recognizing the importance of validating my ideas with relevant stakeholders, PD Lead, and PMs.

I proactively reached out to these key figures to delve deeper and engage in discussions about my ZenCalendar design approach.

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—and we need more Flexibility and Efficiency.

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After engaging in discussions with PMs and key stakeholders, it became evident that there is a need for further improvements in terms of flexibility and efficiency to minimize redundancy and enhance the overall efficiency of the features.

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We gathered several feedback points from our discussion, primarily focusing on enhancing the overall effectiveness of the experience. Consequently, I delved deeper into understanding the user experience, leading to iterative improvements for this idea.

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Re-Iterate design experience

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I incorporated numerous changes based on feedback from stakeholders and the PM, having summarized key insights. Following the exploration phase, a review session with relevant stakeholders was crucial to discuss the design revisions. To address earlier feedback on efficiency and clarity, I presented three design experiments, showcasing variations that align with their input.

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-Hence, the decision was made to proceed with the implementation of Design B.